Why NOT to Hire a Web Designer

Business owners and corporate executives are spending thousands of dollars on web designers to either create a business website or update their current business website. Likely many of them are wasting their money. Am I saying that they should not have a website? Absolutely not. It is essential in business today to have a great website. The problem is that businesses are turning to web designers that have never run a business.
Think about it, the vast majority of web designers are the brainy kids that spent their free time in the computer lab after school. Nothing wrong with that, however don't you want a website that is going to bring more revenue to your company, not just a "cool website"? Content is king in business today and making sure that you are displaying the desired image about your company as well as the correct and targeted message about what you do or sell is far more important than color templates, flash images or clever mouse-overs.
For these reasons you should consider hiring a business consultant to oversee your web strategy and design. An experienced business consultant will ensure that your website correctly positions your value proposition and messages you want to drive home when a potential client visits your site. It should be duly noted that there are certainly some talented and capable web designers out there that have a strong business background. However you still may be better served contracting a business consultant. A business consultant often has existing relationships with web designers from previous projects and can actually save you money on the web design.
Look at it this way, a pharmacist can adequately fill any prescription. You need to make sure you have a good doctor to prescribe exactly what you need!